The Feil Organization is one of New York City’s oldest real estate families, with a portfolio spanning more than 26 million square feet of retail and commercial space—including some of the city’s most iconic skyscrapers. After 70 years, CO OP rebranded the company to bring a fresh sense of modernity while maintaining its timeless and iconic stature. As part of the design team, I contributed to the development of the visual identity and led the website design, which showcased properties across the country. My work extended to a wide range of applications, from advertisements in major newspapers to a large-scale conference booth.

Work created at CO OP and attributed to the full team. Project visuals shown here are used with appropriate credit.