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Branding the Brand Experts

Role

Visual Identity Co-Creator | Website Designer

Location

New York | Los Angeles | Miami | Washington, D.C.

To mark its 20-year anniversary, CO OP undertook a full rebrand—repositioning itself for the next two decades of shaping identity and place. The goal was to elevate the brand’s presence and reflect the bold, strategic, and collaborative spirit that defines the agency.

Within a small team of designers, I contributed to the development of the new visual identity and led the design of the new website. The result is a dynamic and immersive digital experience that invites viewers to explore the wide range of destinations CO OP has helped brand—offering a sense of both the agency’s creative reach and impact.

Work created at CO OP and attributed to the full team. Project visuals shown here are used with appropriate credit.

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