CML Schooltraining is a private tutoring company for high school students based in the suburbs of Amsterdam. As a solo designer on the project, I developed the full brand identity, designed the website and print materials, and directed original photography. The goal was to create a brand that felt warm, personal, and trustworthy—reflecting the in-home nature of the tutoring, as well as the character of the founder herself, who plays a central role in guiding each student’s journey.